[01]coder.exe
traveler.log[02]
Anupam Sen — coder
$ whoami
anupam@wda
{
Anupam Sen — traveler
12.97°N
77.59°E
12yrs · 7 cos
SAP → Flipkart → Adobe
20+ countries
rafting / diving / treks

The Story

12 years. 7 companies. “Why do you switch so much?” — because I was never satisfied. Not with the work (the work was great) but with the life. I wanted to build things AND jump off cliffs. Preferably in the same week.

In between jobs, I was rafting in Rishikesh, trekking in Himachal, diving in Thailand, paragliding in Bir. Slowly collecting contacts in the adventure tourism world without realizing I was doing market research. Classic accidental founder energy.

Then Adobe put me on Tourism Australia. And suddenly 10+ years of traveling across India and Southeast Asia, plus a decade of building scalable products, collided into one obvious question: “Why doesn't this industry have proper tech?”

So I stopped consulting. Started WDA. Built Xcapade. Now I vibe-code products solo — one senior developer with AI pair programming and a seriously unfair advantage: context.

Timeline

// a.k.a. “why my resume looks like a flight itinerary”

2013–2014

SAP

Associate UI Engineer · Bangalore

Started where everyone starts — enterprise software. Learned how to build systems that serve thousands of users with zero tolerance for failure. Also learned that I'd rather jump off a cliff (with a bungee cord) than attend another 3-hour planning meeting.

Enterprise-grade discipline acquired. Corporate satisfaction? Not so much.

EnterpriseERPJava
2014–2016

Zivame

Frontend Engineer · Bangalore

Jumped ship to one of India's hottest fashion e-commerce startups. Built the web platform, contributed to mobile. Fast iterations, tight timelines, real users. The work was great — but something was still missing. Possibly the mountains.

Fashion e-commerce — web + mobile. Itchy feet intensifying.

E-commerceFashionReactMobile
2016–2017

HPE

Interactive Engineer · Bangalore

Built flight booking systems for Flybe, Europe's largest regional airline. Millions of passengers, complex pricing engines, real-time inventory. Ironic — building travel tech while desperately wanting to use it myself.

Flybe — millions of bookings. The travel bug was officially terminal.

TravelBooking SystemsHigh Scale
2017–2018

Flipkart

UI Engineer · Bangalore

India's #1 e-commerce platform. Built the post-order experience and Sentinel internal tools. Big Sale Days, millions of daily transactions, real-time everything. Peak engineering satisfaction? Maybe. Peak life satisfaction? Still searching. Started rafting trips to Rishikesh between sprints.

India's biggest e-commerce — shipped at insane scale.

E-commerceScaleInternal Tools
2019–2021

Independent

Consultant · Bangalore / Remote

Finally did the thing — went independent. Worked with Doodhwala (hyperlocal delivery) and Seclogic (cloud security — CyberQ Shield for AWS/Azure/GCP). In between? Traveled across India, did adventure sports, made contacts in the tourism world. The kind of "networking" that involves rapids and harnesses.

Freedom acquired. Travel contacts: growing dangerously.

ConsultingHyperlocalCybersecuritySaaS
2021–2024

Adobe

Independent Consultant · Sydney / Remote

Consulted for Adobe Sydney on Tourism Australia (australia.com) — a national-scale digital platform serving millions of travellers. This was the one that connected the dots. Years of travelling across India and Southeast Asia, contacts in adventure tourism, and now I'm literally building the tech for the tourism industry. The Xcapade idea? Inevitable.

Tourism Australia — the lightbulb moment for Xcapade.

TourismAdobeAustraliaProduct Thinking
2025–Now

WDA

Founder & Solo Developer · Bangalore / Kolkata

Formed WDA. Stopped consulting. Started building my own products end-to-end. Vibe-coding with Claude Code and Windsurf — what used to take a team of 10 now takes one slightly unhinged developer with a decade of context and the right AI tools. Xcapade, Nexus, FitAI — all shipped, all live, all vibe-coded.

Xcapade · Nexus · FitAI — vibe-coded from scratch, solo.

E-commerceSaaSAIVibe Coding

Ready to build something?

Whether you're an early-stage startup, need a senior technical partner, or just want someone who's been on both sides of the table — let's talk.